The Rules Of Your Life
Immutable Laws are the rules of our lives. They define you. They define your business.
Immutable Laws are a blend of ethics, core values and self-assigned law, all wrapped up into one. They are the rules we have defined for ourselves, almost subconsciously, on what is right and what is wrong. What is acceptable and what is not. What makes you happy, and what doesn’t. They are with you for life and they barely ever change.
If they do change, it will be a slow unnoticeable morph. Similar to the speed limit going from 55 MPH to 65 MPH. The roll out goes highway by highway, state by state. Slowly. Barely noticeably. And when you notice the change, it just naturally makes sense.
How They Work For You
Immutable Laws trigger a nagging voice in your head that punishes you when you break them. They also give you the reassuring ‘at-a-boy when you follow their guidance. They cause you to judge yourself. They keep you on track. It is your soul that guides you. It is the soul of your business.
Making Them Conscious
To do this, you need to start paying attention to your emotions. Every time something triggers strong negative emotions (like anger), ignore what triggered it for a moment and think about what rule of yours has been broken. Similarly, when you feel strong positive emotion (like giddiness) think what inside you made you feel good. Those things inside you are your Immutable Laws.
Write down your rules, even if it is a really rough thought. Overtime, as you get to know them better, refine them. Make them concise. Make them conscious.
How To Use Them
Once you have them documented, use your Immutable Laws as the guidance system for all decisions within your company. Considering a new website design? Make sure it adheres to your Immutable Laws. Hiring new employees? Make sure they share your Immutable Laws. Need to identify your Top Clients? Match up your Immutable Laws.
If all facets of a business are consistent with its Immutable Laws, it will grow fluidly, even at times effortlessly.
Consider people driving on the interstate at any speed they want 10 MPH to 150 MPH. . . every thing goes. Nothing is enforced. It would be disastrous. This is the same as having undocumented Immutable Laws.
Now consider how highways actually works. Most people drive around 65 MPH, and considering the huge volume of traffic on the highways there are extremely few auto accidents. That is the power of conscious, enforced Immutable Laws.
A Smorgasbord of Immutable Laws
To get your started, let me share some Immutable Laws with you. Yours may be similar or may be radically different. There is no right or wrong answer when comparing. There are only ones that are right – exactly right – for you.
No Dicks Allowed – Being a jerk is not acceptable. We won’t accept dicks as clients, vendors or employees. We will never be dicks. Life is too short. Dicks not allowed.
Dive Deep Enough To Touch Bottom – When working with a client, we dive the deepest possible into understand the challenges they face. Only once we touch bottom are we in position to fully help them.
Carpe Diem – Live in the moment and live for the day.
Positivity Or Death – A positive or a negative can be taken from every situation. It is a conscious choice. While everything may not go our way all the time, and we won’t always be happy campers, we will consciously always choose to be positive. Our positivity guides us to opportunities.
Turn The Turtles – A struggling customer is like a turtle on its back. It is always our responsibility to put them back on their feet.
Blood Money – We treat money like blood. Without it our business would die. We treat it with the utmost care and respect.
No Dry Humping – Imagine visiting your best friends house, her dog jumps your leg and starts the dry hump. Disgusting! Now imagine our best friends (our clients) visiting our business and we dry hump them with sales. Disgusting! We never dry hump.
Get Rich Right – Wealth is a vehicle for doing more good for ourselves, our community and our world.
Give To Give – “Give to get” implies that you have a hidden agenda. We believe in giving for the joy of giving. Getting is irrelevant.
The Elvis Pelvis – Pushing the limits on the industry norms is a good thing. We shake it up, like Elvis did. We just skip the “Fat Elvis” part.
What are your immutable laws?