Did you watch Scooby-Doo cartoons as a kid? Even if you only caught a few episodes, I bet you’ll nail this match up quiz. Match the letter to the number (the correct answers are at the bottom of the post):
F. The Perpetrator
|1. Wore a neckerchief
2. “…if it wasn’t for you meddling kids…”
3. Wore glasses
5. Wore a purple head band
6. “Scooby-Doo, where are you?”
Did you nail it? Did you get pretty close, at least? Even if you have watched only a handful of episodes, you probably aced this quiz. Pretty amazing since the show only aired 41 unique episodes. Yet because they dressed the same way, talked the same way, and solved mysteries the same way, every time, we remembered. Consistency sticks.
Conversely, you would likely struggle to identify the most popular tie, or neckerchief for that matter, worn by the Price Is Right’s Bob Barker. You can’t describe his tie, because it always changed, yet the Price Is Right has aired over 7,000 episodes. Variation gets forgotten.
Your business is more likely to have 41 touches with your prospects over its life time, than it is 7,000. In fact, you are likely to have less than 10 touches. Regardless of how many times you are exposed to your prospects, re-enforce the one thing that makes you unique. Just that one thing. Stay consistent. It’s the only way to make a long lasting impression.
A4, B6, C3, D1, E5, F2