I received this note, in the mail last year. It did its job – she got the meeting with me immediately. While I was always willing to meet with her, I never it made it a priority until I got this letter.
If you are struggling to get a key meeting with someone, I encourage you to use this letter as a template. It’s funny, sincere, engaging and surely unique. Just make sure you include a gift card for coffee, just like she did.