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On this episode with Sally Hogshead we talk about how to make your personal brand fascinating, so fascinating that it will drive the highest level of profits to your business. You are about to find out why people pay for not what you do, but for who you are. Plus hundreds of other tips shared by the fascinating author, Sally Hogshead. Welcome to Episode 127 of the Profit First Podcast!
Sally skyrocketed to the top of the advertising profession in her early 20s. By age 24, she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History.
Drawing upon this remarkable branding legacy, Sally developed The Fascination Advantage— the first algorithm to measure personal brands. Unlike traditional personality assessments such as Myers-Briggs or StrengthsFinder, Sally’s test doesn’t measure how you see the world – but how the world sees YOU.
She frequently appears in national media, including NBC’s “Today” show and the New York Times. Named as the No.1 Brand Guru in the World, her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA, as well as thousands of small businesses. The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Her newest book, FASCINATE: How to Make Your Brand Impossible to Resist is a New York Times bestseller. Sally is one of only 172 living members of the Speaker Hall of Fame®, the global speaking industry’s highest award for professional excellence.
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