What Do You Want?

Of all the questions I ask, the one that gets the most lies in response is “What do you want?” I found that very few entrepreneurs really know. The most common responses (lies) are more money, more freedom, more something.

When I hear the first answer an entrepreneur gives me to this question, I then ask them “Why do you want that?” Some look puzzled, others give an answer that digs a little deeper, and yet others say “Because I just do” keeping us trapped in a circuitous discussion.

Regardless of what the answer is, I again ask why. And with the subsequent answer I ask why again. In fact, often I will peel back the onion until no onion is left. Requiring the entrepreneur to rethink all their motivates, dreams and ambitions.

Your business mastery depends on yourself mastery. It is important that you understand why you do what you do. You need to understand yourself at a core emotional level.

I do know this: At the end of the day, you will only excel at what you do if what you do brings you happiness. And you will only know if you are being successful if you have defined what that happiness is.

So, keep asking yourself “What do you want?” and “Why do you want it?” Even if you “know” the answer today, you might not tomorrow. Just keep asking. Daily. As the answers prevent themselves you will have provided your business with the greatest guidance it could ever ask for.
If you know what make your soul come alive, you too will know what will l make your business thrive.


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